Pengaruh Lingkungan Kios dan Tata Letak Kios terhadap Keputusan Pembelian Konsumen pada Coffee Booth di CV Kopi Masjid Indonesia, Medan

Research to test and find out more clearly how the influence of booth environment
and layout of booth on purchasing decisions. As for the problem that the author
raised, namely: whether the environment booth and layout booth have a positive
and significant effect simultaneously and partially on consumer purchasing
decisions on CV. Indonesian Mosque Coffee. This study uses quantitative methods
involving 96 respondents. Data collection is done by using the distribution of
questionnaires. The data obtained were analyzed using statistical formulas, namely
by using multiple regression analysis which was managed using the SPSS Version
16 program. The results of the quantitative analysis showed that booth
environmental variables and layout had a positive and significant effect on
purchasing decisions. The results of quantitative analysis show that the results of
the partial significant test (t test) that tcount is 3.274 while ttable is 1.661 and
significant is 0.001, so that tcount is 3.274 > ttable 1.661 and significant is 0.001
< 0.05, then Ha is accepted and H0 is rejected, which states that partial
environment booth have a positive and significant effect on purchasing decisions.
The results of the partial significant test (t) that tcount is 4.703 while ttable is 1.661
and significant is 0.000, so that tcount is 4.703 > ttable 1.661 and significant is
0.000 <0.05, then Ha is accepted and H0 is rejected, which partially states that the
layout of booth has an effect positive and significant on purchasing decisions. The
result of Fcount is 106.958 while Ftable is 3.09 which can be seen at = 0.05 (see
attachment of table F). The significant probability is much smaller than 0.05, i.e.
0.000 < 0.05, so the regression model can be said that in this study the kiosk
environment and the layout of booth simultaneously have a positive and significant
effect on purchasing decisions. Based on the results of the study, the hypothesis is
accepted which states that there is a positive and significant influence between the
booth environment and the layout of booth on consumer purchasing decisions at
CV. Indonesian Mosque Coffee, Medan.
Keywords: Kiosk Environment, Kiosk Layout, and Purchase Decision